TWIN Camp, A Company to Believe in and #ToyotaWomen

by Leila on March 13, 2012

I was invited to join the Toyota Womens Influencer Network aka TWIN thanks to the Clever Girl Collective and it’s been such a genuinely eye opening experience. As part of this program I am introduced to the core values of Toyota and am able to have a deeper understanding of what Toyota is about.

I think this must be said… there is a huge freaking difference between companies that write a check to have their name on a cause to boost their PR image and companies like Toyota that genuinely stick to core values that have a genuine impact.

As an introduction to Toyota members of Toyota Women Influencers Network were invited to their headquarters in Torrance, California for a “TWIN Camp” where we learned about all things Toyota. I’m an information geek so the opportunity to learn is something that I get giddy over.

This is a company that takes care of as well as values it’s people… and at this TWIN Camp it showed. It’s sometimes hard to find a company that appreciates what a Social Media Entrepreneur does. It’s a important to spread the word on how to do it right as well as being appreciative for the companies, like Toyota, that are trying to do it right.

What is the primary thing that a blogger needs to build a foundation of success for any campaign?

Information, respect and inspiration. We need something about the company that motivates us.

Toyota delivered that and then some. Everything I learned about Toyota motivates me in a genuine and authentic way because they are a company that is doing it right.

The TWIN Camp was an information packed day filled with presentations from many departments, tour of the Toyota Museum as well as test driving opportunities. We also got a lot of one on one time with those that could answer our most pertinent questions as well as reciprocate what we feel Toyota could do with Social Media.

Highlights of what I learned:

 

  • Toyota practices the Japanese business philosophy of Kaizen. Kaizen means improvement or change for the better. It is something that is always in progress and continuous. You will see a lot of companies rush to make changes and improve when things start to fall short, however, with Kaizen you are always making small continuous progress upward.
  • I’m in love with how all the Toyota vehicles handle. I’m not a car snob or a car expert by any means but I love everything about the Toyota vehicles. I also really want a Tundra one day, however, the Prius has my practical side leaning towards it. The new Prius models really make it possible for anyone to have the perfect Prius for them.
  • By supporting Toyota we support it’s amazing philanthropic efforts. They believe that an auto company can be a vehicle for a change. With programs like 100 Cars for Good as well as their programs for the environment, education and safety it’s evident they are actively making a difference.
  • I love old cars and running around taking pictures with them. The Toyota Museum was a lot of fun.

  • Every single person I’ve met who works for Toyota has nothing but great things to say… even after a few drinks! Seriously, that is substantial. There is a lot to be learned about a company based on it’s employees and what they truly think. Not only does everyone with Toyota love working for them but they are all extremely inspiring, genuine and highly intelligent people.
  • I adore all the women involved in TWIN and I’ve formed some fast friendships. Please hang out with us on Twitter under the #ToyotaWomen hashtag. We all have very different blogs and interest so we will all be blogging and chatting about very different topics! Check out Tech Savvy Mama’s TWIN Camp 9 Facts post , Zensible Mama talks about Toyota Culture and Lisa over at A Daily Pinch who recaps TWIN Camp.

I’m so thankful for this opportunity and learning about Toyota’s corporate structure. I’ve also loved connecting with those of you who are proud Toyota owners who can echo what Toyota is trying to accomplish.

 

Disclosure: I was selected for participation in the TWIN community through a program with Clever Girls Collective. I was given Toyota branded items at the TWIN camp as well as gifts. My travel expenses were covered for attending the TWIN Camp.  I did not receive any compensation for writing this post. The opinions expressed herein are mine, and do not reflect the views of the Toyota.

About Leila DontSpeakWhinese

Leila, aka The Ninja, is the advocate for all things not whining. Parenting is fun when everyone stops b*tching! She is the Mom of a big blended family of five awesome kids. They ninja kick through life together. Oh and she is a total jackass.

Comments

  1. That is awesome, it’s good to know that about Toyota – my husband works for GM and that whole “no one has a bad thing to say” deal is definitely different. Sounds like a fun trip :)
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