Klout is a tool that measures social influence across the web. The higher the Klout score, the higher the social influence, the more you rock in the interwebs world. I’m a geek who desires to always know how things work and I am also competitive so I check my Klout Profile obsessively. This tool was probably the best and worst thing for me to discover. I really enjoy seeing my score go up. I flip off my screen when it goes down. Ultimately, it is VERY useful to help you gauge what your social media impact is and I am really enjoying it’s features. I am also trying to understand how it works, how to best utilize it and if there are any possible flaws.
I, like many people, am not so thrilled on the klout topics it has dubbed me the influencer of. I understand the process in which is uses to decide these topics: You tweet about a topic, it is retweeted by your followers and/or their followers or replied to so therefore you influence that topic. If you linked your Facebook Fan page it will determine your influence based on the likes and shares you get. This is pretty straightforward, logical and easy to understand.
It also seems to have a set database of topics it searches for and categorize people based on those predetermined keywords. Two words it has decided I am the influencer of that struck me as odd are gifts and weddings. I really don’t talk about those two things and they are not by any means what I focus on. From a social media and third party endorsement standpoint I see why those keywords are pertinent topics. As a blogger if you are trying to establish yourself in the Gifts and/or Weddings industry then it helps your PR Pitch if Klout backs your influence so you can therefore say “Look! Klout states that I am an influencer on these topics so I can help get your product out to my social reach!”
That is pretty awesome!
Klout is very useful when you want to learn about your influence, get credibility on your social media reach and help steer you in the right direction on changing what you trend. It pretty much rocks for those reasons.
But, again, what are the predetermined keywords that Klout picks up on and why not others… like wookies?
Yeah, I said wookies.
Okay realistically there is a very small target demographic for wookie apparel or wookie related products. So, maybe a keyword like wookie would not be relevant or important in the big ass Klout database of topics. Perhaps their keywords solely focus on topics that help you sell yourself and your social media reach.
But, what about the funny stuff?
What started out as a TMI rant about my hairy, unshaved, wookie legs turned into a hilarious timeline of twitter talk about wookies, Klout and shaving vs waxing vs letting the wookie run free. After I tweeted the following…
…I then thought, I wonder if Klout would pick up a term like wookies?! How funny would that be. Others quickly jumped in and it was a Wookie Tweet Fest! Many of those I follow and who follow me on twitter participate in a Twitter Party called #WineParty created by Blogging Dangerously. It happens on Friday night and it is always a lot of fun. Our Wookie conversation ended up pouring into #WineParty where the ridiculously funny tweets continued. Here are a few gems:
After many of us were enjoying our #WineParty and Tweeting about wookies that night it was still on everyone’s minds! I crack up every time someone randomly asks me how my If you Gave a Wookie a Klout Cookie Project turned out.
Because Klout keeps topics on your profile for several days I still do not know if this little social media wookie Klout experiment worked! Three more days weddings and gifts might vanish from my Klout Topic page and hopefully I will see them replaced with “wookie” or maybe even “ninja”! I once tried to tweet “dumb ass” a lot to see if Klout would pick that up. It would be hilarious if it worked, however, I am sure it will dub me with something like “hairy” or even “cookies”.
Moral of the story is just like the book… If you Give a Wookie a Cookie and Tweet about it then there may just be consequences for each funny little tweet. Our little Wookie Klout Mission may not work but at least the combination of Klout and Twitter created some really funny inside wookie jokes and it was a bonding experience to say the least.
Wookie Thugs fo Life, yo!
These Wookie Tweets were made possible by members of the Klout WookieTweet Fan Club. Because, if you have fan club then it’s legit! Be one of us. Okay really check out these rad people on twitter!
About Leila DontSpeakWhinese
Leila, aka The Ninja, is the advocate for all things not whining. Parenting is fun when everyone stops b*tching! She is a single Mom with two amazing kids. They ninja kick through life together. Oh and she is a total jackass.